The essence of coaching is to guide a person towards change they desire and to assist them in their search for solutions and goals in a crafted, structured and measurable way. The ICF definition of Coaching describes coaching as partnering with the client in a thought-provoking and creative process that inspires the client to maximise their personal and professional potential.
Through coaching, we can support a person at every level in becoming who they want to be whilst building a greater awareness of self, empowering choice and leading to change.
A coach helps people see their full potential thus maximising their performance.
Coaching has traditionally been associated with sports. Every top athlete has a coach. In the last few years, coaching has become applicable everywhere, in business and in every aspect of life, as we all want to make sure we perform at our best in life and at work.
A paramount element of coaching is the partnership between the coach and the client.
The coach helps the client to achieve their personal best and to produce the results they want in their personal and professional lives. Through Coaching we ensure the client can give their best, learn and develop in the way they desire.
Our team follows the Solution Focused Coaching Approach: a method based on opening new options and ways out of a seemingly cheque-mate situation in either personal or professional areas of our client’s life. Any obstacle on our path towards our maximum potential can be faced following this approach in a set of dynamic, agile sessions during which the coach and the client partner in building lasting confidence, opening new solutions and finding efficient ways of coping with any difficulty the client may encounter on their path.
The solution-focused approach was developed inductively rather than deductively; Berg, de Shazer and their team spent thousands of hours carefully observing live and recorded therapy sessions. Any behaviours or words on the part of the therapist that reliably led to positive therapeutic change on the part of the clients were painstakingly noted and incorporated into the SFBT approach. Solution-focused therapists see the therapeutic change process quite differently from the standard therapists. Informed by the observations of Steve de Shazer, recognizing that although “causes of problems may be extremely complex, their solutions do not necessarily need to be”
Questions and compliments are the primary tools of the solution-focused approach. SF therapists and counsellors deliberately refrain from making interpretations and rarely confront their clients. Instead, they focus on identifying the client’s goals, generating a detailed description of what life will be like when the goal is accomplished and the problem is either gone or coped with satisfactorily. In order to develop effective solutions, they search diligently through the client’s life experiences for “exceptions”, e.g. times when some aspect of the client’s goal was already happening to some degree, utilizing these to co-construct uniquely appropriate and effective solutions.